North Idaho is simply gorgeous and has become a wealthy “second-home” retreat. With over 200 homes currently available with sales prices over $1,000,000 – there is plenty to choose from.
Currently, the highest priced home available for sale is on Coeur d’Alene Lake and offers over 9,500 square feet of living space and over 900′ feet of waterfront. Priced at $10,500,000 it is definitely not for the faint of heart.
My concern is that with the photos currently promoting the property, the beauty of the property is lost. The photos are clearly not professionally taken, they are not promoting the best aspects of the property and, there are too few of them (with the vastness of this property/estate, more photos are needed) – the agent offers up 29 amateur photos on this property.
The very next priced home (at $6,200,000 and on Lake Coeur d’Alene) shows beautifully – with over 100 photos available for the voyeur to enjoy – a mix of professional photos and amateur photos (or, if not professional, at least taken with wide-angle lenses and the photographer has some idea of what they are doing). This home offers 7,200 square feet of living space and stunning views of Coeur d’Alene from the decks of the home.
Another one, clearly a stunner, offers up 11 pictures at a price of $4,495,000 and yet another one, at $4,1995,000 offers 2 pictures. Yes, that’s right – a $4.2 million dollar home offers up 2 pictures for all the world to see.
What I simply do not understand is why owners of luxury property are choosing agents who so clearly have no clue what it takes to market a luxury property? I’m addressing the very basic marketing element of photographs. Excellent photographs of a home are the starting point for marketing that home. How else does one expect to get a luxury property sold?
Luxury home buyers do not typically want to spend their time personally looking at every single potential property. All too often they research areas via the internet, utilizing extensive photographs to get a feel for the area and the homes they are interested in. In some cases, when the buyer is a high-profile buyer, they send an ‘advance’ team (either via phone or in person) to preview the property for them. Why not help these buyers? Help them do their research in privacy and confidentiality? Give them what they are looking for – extensive photographs and information.
If you are a luxury home seller – don’t put up with shoddy marketing of your beautiful property. Give me a call today and we’ll get your home exposed to buyers thoroughly and competently.