Some were worried, but it looks like it was all for naught: Coeur d’Alene Idaho is still growing.

People are simply ready to panic – they want to panic. They need drama in their lives. They can’t handle calm, relaxing reality.

What am I talking about? Those that are up in arms and spewing drama about Coeur d’Alene on it’s last legs – that Coeur d’Alene real estate values are going to plunge 10% – 20% – 30%. Gong – you’re wrong. They ignore reality.

Here’s a case in point. When Coldwater Creek laid off 60 some employees a few months ago (outside of their normal past-Christmas lay off of customer service reps), people started panicking. I heard it on blogs, in person, in the news, etc. No one wanted to hear that it might be a restructuring of a department or area, that it might have been an excuse to get rid of inefficient employees, etc. The extremists made sure that the world knew that it was the beginning of the end – for potentially Coldwater Creek AND Coeur d’Alene.
Now Coldwater Creek is expanding their facilities.

Despite recent layoffs and a downturn in its sales, Coldwater Creek Inc. is proceeding with an expansion project that includes a $9 million, four-floor office building and a $2 million addition to its call center in northwest Coeur d’Alene.

Coldwater Creek, the Sandpoint-based women’s clothing retailer, says the new Coeur d’Alene structure will house the company’s growing information-technology operations.

Lydig also is constructing a 14,000-square-foot addition onto the east side of that center, Singer says. He says the addition will include an employee fitness center, an expanded kitchen and dining area, and additional loading-dock and storage capacity.

Coldwater Creek laid off 65 employees at several of its facilities earlier this month due to lagging sales, but said the action was intended to “position us for sustainable growth,” and the company remains committed to continuing its operations in the Sandpoint and Coeur d’Alene areas.

Article here.